Our Story
Nice. Fair.
No Bullshit.
We started Nice & Fair because we were tired of watching great brands get mediocre results from content that looked expensive but felt hollow. So we built the studio we wished existed.
35+
Brands Worked With
3.4×
Average ROAS Lift
220%
Avg. Share Rate Increase
100%
In-House Production
How We Got Here
Built from frustration.
Refined by results.
The traditional UGC model is broken. Brands brief a dozen creators, wait weeks, get inconsistent content, and then wonder why their CAC keeps climbing. We saw it happen over and over.
Nice & Fair was built to eliminate that supply chain entirely. One studio. One voice. One team that knows your brand as well as you do — and can turn a brief into a converting video in days, not months.
Started producing content for DTC brands on the side.
First brand hit a 3× ROAS lift from our organic-style ads.
Went full-time. Built out in-house talent and post team.
Crossed 20 active brand partners. Refined the playbook.
35+ brands. Expanded into long-form and campaign strategy.
What We Believe
The principles behind
every video we make.
Genuine Creative
We only make content we'd actually stop scrolling for. If it feels like an ad, we start over.
Speed Without Sacrifice
In-house talent means no casting calls, no back-and-forth. Concepts go from brief to delivered fast.
Brand-First Thinking
We embed in your brand voice. Every video sounds like you — not like a generic UGC factory.
Results We Stand Behind
We track CAC, ROAS, and hook rates. If the numbers don't move, we iterate until they do.
The Team
Everyone in-house.
No outsourcing. Ever.
The Founders
Creative Direction & Strategy
Built Nice & Fair after watching brands burn budget on content that looked polished but never converted. We decided to fix that from the inside out.
In-House Talent
On-Camera & Production
Our creators aren't freelancers we found on a marketplace. They're full-time team members who live and breathe the brands they represent.
Post & Performance
Editing & Analytics
Every cut is intentional. We edit for retention, not aesthetics — and we back every decision with data from your ad account.
The Difference
Why brands stay
with us long-term.
Other Studios
- ✗Outsource to freelance creators
- ✗Weeks of back-and-forth on briefs
- ✗Inconsistent brand voice
- ✗Deliver content, not results
- ✗You manage the supply chain
Nice & Fair Studios
- ✓Fully in-house talent and production
- ✓Brief to delivery in days
- ✓Deep brand immersion from day one
- ✓Optimise for CAC, ROAS, and hook rate
- ✓We own the outcome, not just the output
Ready to work together?
Book a free 30-minute discovery call and let's talk about what converting content looks like for your brand.